Ignore this cousin and your business risks failure. The reality is, even if you are profitable and your margins are good, Cash Flow is the evil cousin of these metrics. Their P&L statement shows that they are profitable and they have checked their product margins, and they are also healthy. Many business owners have been fooled into a safe sense of security because their business is profitable. And is, in fact, one of the recognized leading causes of business failure. Not fully understanding your cash flow 101 starts a domino effect. ![]() The ultimate way to know for sure if you are on top of your business is to know where the money is going at all times.
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